Search Engine Optimisation Explained

SEO is definitely the buzz word of the moment, companies and organisations have acknowledged the importance of being on the first page of search results for a given search term. Let’s face it, if we we’re searching for “cheap DVD’s” we wouldn’t look beyond the first page of results, Infact we would expect to find what we were looking for within the first 5 results. The million dollar question is how do you get your website into the top search results, if I knew or if anyone knew they would be a very wealthy person. Search Engines such as Google, Yahoo and Bing keep there search algorithms top secret and constantly keep them updated. Search engines however work on the following principles…

  1. Keep It Focused -
  2. Drive Traffic -
  3. Smart Code -
  4. Great “Unique” Content -